When we launched our Christmas campaign at the end of 2021, some of you noticed that we had a new logo. We’re now very happy to officially launch it, as well as our new website. We have been working with INK105, an agency specialising in branding and design, to develop our new visual identity and website. Their woman-led team has been brilliant at bringing our ideas to life. 

We hope that this new identity will help us better communicate the work we’re doing. The last few years has been difficult for many in the charity sector, and this is especially the case for smaller, user-led organisations. 

Being able to reach more people, raise our profile, and generate more income is therefore crucial for us, and we hope our rebrand will help us do this.

“We wanted the logo to reflect on the idea of community and support. The square shape suggests stability and balance, and the open corners symbolise inclusivity and openness. The font used for the word WISH is bold and italic, to emphasise the movement towards change. WISH provides such important support and does that in an incredibly positive way. We designed the branding and the website with this in mind, to evoke empowerment and positive pathways”

Have a look around and let us know what you think!